Key Account Manager at Grand Oak Limited

Purpose of Job

To oversee team members and manage relationships with on-trade customers within the hospitality unit(such as bars, restaurants, and hotels)through strategic planning and promotional activities, to drive sales growth and increase brand presence

Responsibilities

Develop and execute on-trade strategies and plans to drive sales growth and increase market share in the on-trade sector.

Build and maintain a strong relationship with key on-trade customers, including bars, restaurants, and hotels, to ensure customer satisfaction, loyalty, and long-term business partnerships.

Plans and executes promotional activities, events, and campaigns in the on-trade channel to enhance brand visibility and consumer engagement.

Conducts market analysis and gathers insights on trends, customer needs, and computer activities, to identify growth opportunities and inform strategic decision-making.

Negotiates pricing, contracts, and terms with on-trade customers to ensure mutually beneficial agreements and optimize profitability.

Provide regular reports on performance and insight to senior management to highlight key success areas.

Train and support on-trade staff on product knowledge and selling techniques to enhance the effectiveness of customer-facing staff and drive sales.

Regulatory changes in the hospitality industry

Key Performance Indicators

Sales growth/targets achieved

Customer acquisition

Core completion

Brand penetration

Customer retention

Promotional effectiveness

Compliance rate

Monitor strike rate

Requirements

HND / Bachelor's Degree

5+ years of sales experience within the FMCG / Manufacturing industry

Good time management skills and must be self-disciplined

Strong organizational skills.