Centre Marketer - Kenyatta Market at Marie Stopes

Key Responsibilities

On-Ground & Community Marketing

Plan and implement daily and weekly community marketing activities within the centre's catchment area

Conduct door-to-door mobilization, market activations, and community sensitization talks

Build relationships with referral partners, community health promoters (CHPs), peer educators, youth champions, and local leaders

Identify and map high-potential areas (estates, markets, boda stages, colleges, workplaces) for sustained engagement

Mobilize clients for centre services and special service days/promotions

Below-the-Line (BTL) Marketing Activities

Distribute approved IEC materials (flyers, posters, brochures) in strategic locations

Support activations such as roadshows, tent activations, market storms, and community events

Identify opportunities for posters, noticeboards, and wall branding in the community (with proper approvals)

Ensure correct and consistent use of MSK branding and messaging at all times

Client Referral & Follow-Up

Issue and track referral slips or codes to measure marketing impact and effective referrals

Follow up with potential clients who expressed interest but did not visit the centre

Support appointment booking during mobilization activities where possible

Partnerships & Linkages

Establish and maintain working relationships with:

Pharmacies and chemists

Salons and barbershops

Women associations/ Chama

Youth groups and women's groups

Workplaces and learning institutions

Identify and nurture referral champions within the community

Data Collection & Reporting

Maintain daily records of:

Areas visited

Activities conducted

Number of people reached

Referrals generated

Submit weekly and monthly marketing reports to the Centre Manager and Marketing Team

Provide feedback on community perceptions, competitor activities, and emerging client needs

Brand Representation & Compliance

Act as a professional ambassador of Marie Stopes Kenya in the community

Ensure all communication is accurate, respectful, confidential, and non-judgmental

Adhere strictly to safeguarding, consent, and privacy guidelines

Avoid making medical claims beyond approved messaging

Support to Centre Campaigns

Support centre-led campaigns, service days, and promotional drives

Assist in mobilization for new service introductions or priority health campaigns

Work closely with service providers to understand key services to promote

Key Performance Indicators (KPIs)

Number of on-ground activities conducted per week

Number of referrals generated

Conversion rate of referrals to actual clients

Growth in client volume linked to marketing activities

Number of active community referral partners

Timely and accurate submission of reports

Working Conditions

Majority of time spent in the field

Requires walking long distances and working outdoors

May involve weekend or evening community activities when needed

REQUIREMENTS

Qualifications & Experience

Certificate or Diploma in Marketing, Community Development, Public Health, or related field

Experience in field marketing, community mobilization, or health promotion is an added advantage

Experience working in SRHR or community health programs is desirable

Skills & Competencies

Strong interpersonal and communication skills

Confidence engaging diverse community groups

Ability to work independently in the field

Basic data recording and reporting skills

Persuasive but ethical communication style

Good knowledge of the local area and community dynamics