B2B Marketing Analyst at Visa

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Visa is seeking a high-performing B2B Marketing Analyst to support the planning, execution, and measurement of integrated marketing campaigns, programs, and events that drive demand generation and product adoption across Visa’s core and growth solutions.

The role partners closely with regional marketing, sales, product, analytics, and agency teams to translate market insights and campaign performance into actionable recommendations that strengthen client engagement and business impact. The ideal candidate combines analytical rigor with strong project coordination skills, is comfortable operating across the full marketing-to-sales funnel, and can convert complex data into clear, decision-oriented narratives in a fast-paced, matrixed environment.

Key Responsibilities:

• Support the development and execution of integrated B2B marketing campaigns across channels to drive awareness, lead generation, and sales pipeline growth.
• Analyze campaign, funnel, and lead performance data to identify trends, assess effectiveness, and recommend optimization opportunities.
• Manage lead lifecycle tracking across the marketing-to-sales funnel, including handoff processes, nurture visibility, and reporting on opportunity progression.
• Develop and maintain dashboards, reports, and presentations that translate performance metrics into clear business insights for marketing and sales stakeholders.
• Partner with sales, product, regional marketing, analytics, and external agency teams to coordinate campaign execution and maintain alignment on objectives, messaging, and timelines.
• Support content, event, and go-to-market initiatives by tracking deliverables, timelines, budgets, and post-campaign outcomes.
• Gather and synthesize competitive intelligence, customer feedback, and market trends to strengthen targeting, positioning, and campaign planning.
• Contribute to the continuous improvement of marketing operations by maintaining organized workflows, documentation, and reporting processes across multiple initiatives.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Required Qualifications:

• Bachelor’s degree in marketing, Business, Analytics, Communications, or a related field.
• 3–5 years of experience in B2B marketing, marketing analytics, demand generation, or campaign operations.
• Strong analytical skills with experience interpreting campaign performance, funnel metrics, and lead data to inform recommendations and decision-making.
• Experience working cross-functionally with sales and marketing teams within a regional or global organization.
• Strong project management skills with the ability to manage multiple priorities while maintaining attention to detail.
• Excellent communication and storytelling skills, including the ability to translate data into clear presentations and actionable recommendations.

Preferred Qualifications:

• Experience in payments, financial services, fintech, or technology is preferred.
• Familiarity with marketing automation, lead management processes, and campaign performance reporting is also advantageous.

Role Impact:

• This role is critical to scaling Visa’s B2B demand engine by translating strategy into disciplined execution and ensuring that campaigns and events deliver measurable commercial outcomes, including pipeline growth, product adoption, and sales acceleration.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.