Business Insights at Bayer East Africa

Key responsibilities and tasks

• Translate sales, distribution, and shipment data (sell-in/sell-out, inventory, returns) into clear, actionable insights for CFUs.

• Support Commercial Excellence and Go-to-Market teams on distributor segmentation, prioritization, and performance tracking

• Convert qualitative and quantitative market research (e.g farmer segmentation, needs and preferences) into practical commercial implications

• Build confidence and capability in data-led decision-making across CFUs through simple views, storytelling, and coaching

• Partner with the Channel & Internal data (SA) team to input smallholder use cases and data requirements into existing or new platforms

• Drive adoption of insights and tools rather than owning platform build

• Operate as part of the Commercial Operations work team, partnering day-to-day with Commercial

• Excellence and Go-to-Market to drive sales execution and demand-led decisions, and working closely with finance and supply chain to integrate

• commercial, financial, and operational signals into actionable insights.

• Leverage Artificial Intelligence in translating complex data into the action for commercial teams, maximizing performance at every customer touchpoint.

Key Working Relations

• Customer Facing Squad Leads

• Finance

• Unit Support Squad Leads

• Commercial Excellence

• R & D functions

• Supply management teams

• CS Leadership

Experience, Skills and Qualifications

• 6-8 years' experience in commercial insights, performance management, analytics, or sales enablement

Experience working across multiple countries or emerging markets

• Strong commercial and business acumen, experience working closely with sales and GTM teams

• Comfortable working with imperfect or emerging datasets and translating them into decisions

• Degree in business, economics, analytics, or related field