Marketing Specialist at Solar Panda

What You Will Do

• Field marketing & activations (core of the role) - Learn from what Field Agents and shops have already tested (including vernacular radio and local promotions) and scale what works

• Treat radio and road shows as core growth channels, not secondary tactics

• Plan and deliver roadshows, market activations, pop ups, and community events across Kenya

• Decide what gets done nationally vs locally, and why - Ensure shops, vehicles, and activation sites are properly branded and consistent

• Brief, manage, and hold third party suppliers accountable (roadshows, printing, photography) .

• Strategy, insight & campaigns - Map the Kenyan customer journey from awareness to purchase

• Identify key barriers to purchase across different regions and customer segments - Propose practical ways to address and mitigate those barriers

• Be opinionated about the right mix of channels - Shape campaign ideas, taglines, messaging, and timing

Design campaigns that are practical, measurable, and sales focused

• Social media & content direction - Set direction for Solar Panda social media presence in Kenya - Advice on content themes, frequency, and tone

Work with photographers or content creators when needed

• Maintain an up-to-date photo and content library - Ensure customer consent is collected for any photos or testimonials used

Budgeting, reporting & accountability

• Propose marketing budgets and campaign spend - Track costs vs outcomes

Report clearly on leads, conversions, and sales impact

• Be comfortable answering the question: What did we get for this spend?

• Internal communications - Share wins internally, strong agents, great activations, customer stories

• Capture testimonials and success stories from the field

• Help the wider team see whats working, where, and why

• Support internal alignment between Sales, Operations, and HQ

• Qualifications

• Comfortable being both strategic and scrappy

• Happy in the field, not just in slides

• Organized, decisive, and execution focused

• Confident managing suppliers and budgets

• Data aware: you care about results, not just activity

• Curious about customers and grounded in real market insight

• Comfortable working across multiple Kenyan languages and vernacular radio markets, even if content is executed via agents or partners

• Comfortable spending significant time in the field, including upcountry travel

• Bachelors Degree in any business related training