Reporting to the Head of Corporate Marketing, you’ll work closely with partner engineering, alliances, and product marketing to turn integrations and technical work into compelling content, thought leadership, developer programs, and go-to-market campaigns that drive awareness and adoption.

You’ll help turn partner integrations and technical innovation into stories developers and technical buyers actually care about — strengthening CockroachDB’s position within the evolving AI and cloud ecosystem

You Will

Own the Partner Marketing Narrative

• Lead go-to-market storytelling for strategic technology partners across cloud, AI, and ISV ecosystems
• Create technical content, co-marketing campaigns, and developer-facing assets that drive awareness, adoption, and engagement
• Translate integrations and engineering work into clear, compelling narratives for developers and technical buyers
• Align partner launches and content with the broader integration roadmap and company positioning

Be the Technical Voice of the Ecosystem

• Serve as a public-facing voice for Cockroach Labs across social channels, webinars, events, and developer communities
• Bring a strong point of view on AI-native applications, distributed systems, and modern infrastructure
• Build credibility with technical audiences through thought leadership, storytelling, and ecosystem engagement

Drive Ecosystem Growth

• Help position CockroachDB as the trusted data layer for AI-native and modern applications
• Create demos, technical walkthroughs, and partner content that help developers build with CockroachDB
• Partner cross-functionally with engineering, product marketing, alliances, and demand gen to amplify partner initiatives and support pipeline growth
• Track performance and continuously refine content and programs based on engagement, awareness, and business impact

The Expectations

In your first 30 days, you'll meet the partner team, audit existing partner content and co-marketing agreements, and map the current integration landscape. You'll also build relationships with corporate marketing, product marketing, and demand gen.

By 60 days, you'll publish your first technical partner content pieces, launch a webinar or virtual event with a priority ISV partner, and establish a content calendar tied to the integration roadmap.

By 90 days, you'll have a repeatable go-to-market playbook for new partner integrations, active dev rel engagement in at least two ISV ecosystems, and measurable partner content contributing to awareness and pipeline.

You Have

• 5+ years of experience in technical marketing, developer relations, partner marketing, or content marketing in a B2B technology company.
• Strong technical writing skills with the ability to create content for developer and engineering audiences.
• Experience working with cloud platforms, APIs, databases, or infrastructure products.
• Comfort collaborating closely with engineering and product teams.
• Ability to plan and execute webinars, workshops, and virtual programs independently.
• Track record of creating content that drives measurable developer engagement or pipeline.
• A self-starter mentality. You don't wait for a brief. You go find the story.

Nice to Have

• Experience marketing to developers or within developer ecosystems.
• Familiarity with databases, distributed systems, or cloud-native infrastructure.
• Background in AI/ML ecosystem partnerships or ISV marketing.
• Experience with dev rel community building (forums, Discord, GitHub, Stack Overflow).

Success in this Role Looks Like

• Every major partner integration has a go-to-market plan and supporting content before or at launch.
• CockroachDB is visible and well-positioned within AI & ISV ecosystems.
• Partner content measurably contributes to developer awareness, signups, and pipeline.
• The partner engineering team sees marketing as a force multiplier, not a request queue.

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.

Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.

Benefits

• Stock Options
• Medical Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Professional Development Funds
• Flexible Time Off
• Paid Holidays
• Paid Sick Days
• Paid Parental Leave
• Retirement Benefits
• Mental Wellbeing Benefits
• And more!

We set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.

Salaries for candidates outside the U.S. will vary based on local compensation structures.

This position will remain posted until filled. Applicants should apply via our Careers Page.