Marketing Officer - eMobility-Nairobi at M-KOPA Solar

What You'll Do

• Planning, executing, and tracking campaigns across digital and on-ground channels, from briefing creatives to scheduling, posting, and performance reporting
• Writing copy and coordinating visuals for social media, email, SMS, WhatsApp, and sales materials
• Planning and executing field activations, product demos, trade shows, and community events
• Tracking campaign metrics and sharing market insights that shape strategy
• Conducting competitor research and analysis and maintaining a regular reporting cadence
• Tracking marketing spend across channels against awareness and sales conversion outcomes to maximise ROI
• Managing records of marketing POSMs and branded merchandise
• Collaborating with the sales team on lead generation and supporting partner marketing efforts

Expertise

• A degree in Marketing, Communications, Business, or a related field
• 2–3 years of relevant marketing experience
• Fluency in digital marketing tools - Meta Ads, Google Ads, Canva, Mailchimp, or similar
• Strong written English; Swahili is a bonus
• Detail-oriented, organised, and comfortable taking initiative
• Genuine curiosity about mobility, fintech, or clean energy in Africa