Senior Marketing Copywriter (APAC) at Wise

Wise is looking for our first Senior Marketing Copywriter to join our newly set up full-stack Brand, Creative & Strategy team in Singapore. Wise has over 16 million customers, now it’s your turn to convert its next 16 million.

In this role, you’ll be the pencil on the ground in Asia, bringing a deep understanding of the market, its customers and how to reach, compel and convince them to choose Wise above all others. With your words, you’ll make them stop mid-coffee-sip to read more about Wise when they scoot to work and bridge the gap from awareness all the way to sign up.

Wise's amazing features help our customers in various ways, from money-saving to absolutely life-changing situations, and they’re not always obvious to the uninitiated. You’ll talk about things people really need, in a way where they’ll find it easy to listen.

Your words will need to educate with a bit of creative sparkle.

WHAT YOU’LL DO

Reporting to the Copy Lead in London, you’ll own copy in the APAC market including Japan, Singapore, Malaysia, Philippines, and India.

Write compelling, thumb-stopping copy for marketing campaigns that educate and inform customers and potential customers about Wise’s benefits and mission.

Your responsibilities will include:

• Working with strategy and design to craft copy as part of a dynamic creative engine that supplies our paid channels with new assets (static, motion, carousel, videos) at pace.

• Having your ear to the ground when it comes to advertising and how brands show up on platforms like LINE, WeChat, TikTok, Reddit, YouTube, and ATL channels — and you’ll have a strong point of view on what creative works best for each channel.

• Penning the words for ad hoc campaigns and experiments that drive customers to use Wise products more by crystallising new use cases.

• Owning and adapting the Wise Tone of Voice for these markets and channels in a way that resonates with the local audiences.

• Brainstorming angles, concepts, articulate pain points (while offering Wise as the solution) and write compelling marketing copy to convert more prospects on all of the above.

• Confidently presenting and selling in your ideas to different departments and stakeholders.

• Supporting Brand, Creative & Strategy in their mission to being the best partner to Marketing in the efforts to fuel Wise’s mission and get Wise into more pockets and onto more screens.

ABOUT YOU

We’re looking for a creative, talented writer who can explain — at times — complex concepts to people in engaging, interesting ways. Does that sound like you? Do apply. Do. That’s regardless of whether you have our ‘ideal’ qualifications and experience, which include:

•Excellent proficiency in written English and ideally Japanese (e.g. JLPT N1 and above)

•5+ years experience writing marketing copy for a medium-to-large-sized business, preferably tech, though not essential.

• A portfolio of writing samples that illustrates your wit, polish and intelligence (a Google doc would do) — leaning towards full funnel and paid marketing.

• A keen eye for what makes effective marketing and advertising — you’ll take inspiration from many different industries, and have a strong POV on what makes for great copywriting.

• You’ve worked closely in partnership with designers of all disciplines, riffing off each other’s ideas, deepening creative concepts and striving for the best answer to a brief — together.

• You’ve oodles of experience working with product marketers and managers before, and you’re confident in speaking their esoteric language(s).

• You have the resilience to handle requests from multiple teams, and you know how to build a process to manage them.
• You’re a keen collaborator with an appetite to work closely with many different parts of the Wise organisation as well building strong partnerships with other creative disciplines.

• You have buckets of experience in articulating the ‘why’ behind your decisions — you’ll need to convince, to disagree confidently, and to take and give useful feedback