Country Sales Manager at Britam

Job Purpose

The role is responsible for overseeing the overall sales and distribution strategy for the company from planning, execution and periodic review, and delivery of the sales budget. The jobholder is responsible for coordinating all the distribution channels, including brokers, agents, branches, banks, and direct clients, to ensure alignment to corporate strategy and growing the business profitably.

Key responsibilities

1. Oversee the development, implementation and periodic review of company sales strategic plan.

2. Guide the sales team to ensure the company grows and defends its market share.

3. Overall responsibility for directing, guiding, managing and supporting the sales team to ensure the team achieves agreed sales targets.

4. Overall responsibility for determining manpower requirements, recruitment, training, performance evaluations and career development for the sales team to ensure the company attracts, motivates and retains high performing sales staff.

5. Oversee monitoring of customer preferences to determine focus of sales efforts and segmentation of the market to offer tailor made products and services.

6. Liaise with operations team to manage quality of business, retention of existing business, collection of premiums from brokers/agents, productivity and overall sales performance of each distribution channel.

7. Oversee gathering of market intelligence statistics to facilitate development of strategies to give the company a competitive advantage in it product offering.

8. Ensure good relationship with brokers, agents and corporate clients through excellent customer service, handling customer complaints and organizing meetings with current and prospective customers.

9. Participate in new product design and launch to ensure client needs are addressed.

10. Manage sales costs to ensure profitability.

11. Deliver on performance requirements as defined in sales department strategy map, balanced scorecard and personal scorecard.

Knowledge, Experience and Qualifications

1. Bachelor degree (marketing option preferred). MBA is an added advantage.

2. Professional qualification in Insurance (ACII or equivalent qualification).

3. Seven years successful sales management experience three of which must be in a management position (financial sector preferred).

4. Proven experience as a Sales Manager within a Financial Services Industry (Banking and Finance/ Insurance).

5. Extensive experience in ensuring sales targets are met through managing the entire sales process from prospecting to closure.

6. A demonstrated track record in sales to enhance the overall top line performance of a company.